EN / IT
There’s another way of looking at time: not as a collection of moments, but as a continuum of possibilities. Intrend embraces this perspective, knowing that every instant, no matter how simple, offers a chance to express who we are, whether in the most ordinary places or everyday situations.
This vision inspired a project that turns everyday life into a story and style into language. A world where authenticity and femininity coexist effortlessly, free from constraints and, indeed, without limits.
For Intrend, we oversaw the creative direction, concept development, and integrated production of two fashion campaigns—Spring/Summer and Fall/Winter—designed as chapters of a single visual story. A narrative that evolves with the seasons while staying true to a consistent perspective and vision.
We also crafted the campaign’s graphic guidelines, establishing a clear visual framework and application principles to ensure brand consistency and recognition across every touchpoint.
The omnichannel strategy seamlessly connected digital and social media with a bold out-of-home and transit presence in Milan, Rome, and Florence, creating a continuous narrative that thrives both online and offline.
The project celebrates feminine versatility and the beauty of the ordinary, transforming even the simplest gesture into an act of style.
Garage Raw managed the project from concept to the creation of all photo and video content, translating the brand’s identity and values into a cohesive, recognisable, and strikingly contemporary visual language.
