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The Hassler is one of Rome’s most iconic 5-star hotels, with a rich history deeply intertwined with the family that founded it in the early 20th century. Nestled on a property dating back to the late 19th century, the hotel offers an unparalleled experience. Its culinary offerings are complemented by Imàgo, a Michelin-starred restaurant that takes guests on unforgettable gastronomic journeys.
For Hassler, we developed a two-phase strategy. The first phase focused on building a recognizable social media identity through defining the right tone of voice and creating editorial-style content.
Subsequently, we embarked on a more ambitious communication plan, underpinned by a storytelling approach that highlights the hotel’s deep connection to Rome. This narrative-driven approach has become increasingly prominent in Hassler’s communication.
In recent years, Hassler’s communication has become more impactful, offering a unique perspective on luxury that is deeply rooted in timeless Roman traditions.
The increasingly editorial nature of our content has significantly enhanced the brand’s memorability and desirability, allowing Hassler to tell its story in a more captivating way and reach its target audience with greater precision.