EN / IT
Roberto Coin is a renowned Italian high-jewelry brand, recognized for its unique style and innovative designs. Aesthetics and experimentation in design have made Roberto Coin jewelry true icons of elegance and innovation.
For Roberto Coin, we are responsible for defining communication strategies and creating photographic, video, and graphic content that reflects the brand’s essence and philosophy.
Capturing the moment, crystallizing the object. Light and shadow, solids and voids, a deep rhythm. Surfaces decompose and perceptible planes multiply. Reality transforms into pure geometry. It’s almost metaphysical.
The main objective of our work for Roberto Coin was to create a coordinated image to be used across the main communication channels, capable of enhancing and representing the elegance and uniqueness of the brand. To achieve this goal, we conducted an in-depth analysis of the brand and the reference market, identifying the positioning segment, the target audience, and the main competitors.
For the creation of the content, nothing was left to chance. From the choice of colors, light, and environments to the tone of voice, every element of the photographic and video content was carefully curated. Our content formed the pieces of a communicative mosaic conceived as a multi-sensory experience. Through evocative storytelling, we highlighted the details, materials, and unique stylistic features of Roberto Coin jewelry, creating a bespoke narrative capable of telling a story of art and passion.
This strategy has significantly increased brand awareness and strengthened Roberto Coin’s brand identity, further consolidating its position in the international jewelry market.