EN / IT
Nestled within a natural reserve, the Tonnara di Scopello is a site of significant historical and cultural value. An authentic and captivating place, it is not only a destination of unparalleled beauty but also an emblem of Mediterranean tradition and culture.
In 2023, the Tonnara di Scopello embarked on a strategic partnership with Garage Raw, aimed at enhancing its image and telling its story through an innovative content creation strategy.
The main objective of this collaboration was to increase the visibility of the Tonnara di Scopello, strengthen the emotional bond with visitors, both current and potential, and position the destination as an essential destination for lovers of cultural and sustainable tourism.
Garage Raw developed a strategy focused on visual storytelling aimed at capturing the authentic and dreamlike essence of the Tonnara di Scopello. The creation of creative, photographic, and video content had as its main purpose the narration of reality: to capture the unrepeatable moment of everyday life in its immediacy, in its simplicity, in the suggestion of a place of a beauty difficult to explain with words alone.
Only by remaining faithful to the powerful authenticity of a place is it possible to tell its beauty, without filters, without frills. And only in this way was it possible to establish an emotional connection with users and strengthen the identity of the Tonnara di Scopello, making it, more and more, a recognizable and memorable place