{"id":32658,"date":"2024-06-20T01:27:47","date_gmt":"2024-06-19T23:27:47","guid":{"rendered":"https:\/\/www.garageraw.com\/portfolio\/iceplay\/"},"modified":"2025-09-19T16:33:57","modified_gmt":"2025-09-19T14:33:57","slug":"iceplay","status":"publish","type":"portfolio","link":"https:\/\/www.garageraw.com\/en\/portfolio\/iceplay\/","title":{"rendered":"Iceplay"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32658\" class=\"elementor elementor-32658 elementor-26752\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1017ecac e-con-full e-flex e-con e-parent\" data-id=\"1017ecac\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6048cdc5 e-flex e-con-boxed e-con e-child\" data-id=\"6048cdc5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74c1ecbe elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"74c1ecbe\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Iceplay<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40089ad6 elementor-icon-list--layout-inline elementor-widget-mobile__width-initial elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"40089ad6\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2022<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><a href=\"https:\/\/www.garageraw.com\/servizi\/content-production\/\" rel=\"tag\">Content production<\/a>, <a href=\"https:\/\/www.garageraw.com\/servizi\/digital-branding\/\" rel=\"tag\">Digital branding<\/a><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b4cd82e elementor-widget elementor-widget-text-editor\" data-id=\"5b4cd82e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ICEPLAY is a dynamic and contemporary fashion brand renowned for its bold and innovative approach to apparel. Founded with the goal of revolutionizing the concept of luxury streetwear, ICEPLAY stands out for its vibrant, cutting-edge collections that resonate with a young and fashionable audience. ICEPLAY&#8217;s challenge was to solidify its brand identity and effectively communicate its unique values and aesthetic to a global market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83318ea e-con-full e-flex e-con e-parent\" data-id=\"83318ea\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/player.vimeo.com\\\/video\\\/962703263?autoplay=1&amp;color&amp;autopause=0&amp;loop=0&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-6b5533d elementor-widget elementor-widget-video\" data-id=\"6b5533d\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/962703263?autoplay=1&amp;color&amp;autopause=0&amp;loop=0&amp;muted=1&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d318502 e-flex e-con-boxed e-con e-parent\" data-id=\"5d318502\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c27d458 e-flex e-con-boxed e-con e-child\" data-id=\"4c27d458\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62012fea elementor-widget elementor-widget-text-editor\" data-id=\"62012fea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The brand book was designed as a foundational tool to define the brand&#8217;s visual identity, including detailed guidelines on the logo, color palette, tone of voice, typography, and visual applications.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2927ee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2e2927ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Each element was carefully considered to ensure consistency and recognition across all brand communications.<br \/>Concurrently, Garage Raw developed a branding video that encapsulates the essence of ICEPLAY through powerful imagery and compelling narratives. The video, characterized by a vibrant pace and cutting-edge cinematography, was designed to capture the audience&#8217;s attention and strengthen the emotional connection with the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77932a18 e-con-full e-flex e-con e-parent\" data-id=\"77932a18\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc6b4ec slider elementor-widget elementor-widget-qi_addons_for_elementor_image_slider\" data-id=\"4dc6b4ec\" data-element_type=\"widget\" id=\"slider\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"qi_addons_for_elementor_image_slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-image-slider qodef-qi-fslightbox-popup qodef-popup-gallery qodef-col-num--3 qodef-qi-grid qodef-qi-swiper-container\" data-options=\"{&quot;direction&quot;:&quot;horizontal&quot;,&quot;slidesPerView&quot;:&quot;3&quot;,&quot;spaceBetween&quot;:0,&quot;spaceBetweenTablet&quot;:0,&quot;spaceBetweenMobile&quot;:0,&quot;effect&quot;:&quot;&quot;,&quot;loop&quot;:true,&quot;autoplay&quot;:true,&quot;centeredSlides&quot;:true,&quot;speed&quot;:&quot;1&quot;,&quot;speedAnimation&quot;:&quot;5000&quot;,&quot;outsideNavigation&quot;:&quot;no&quot;,&quot;outsidePagination&quot;:&quot;no&quot;,&quot;unique&quot;:248,&quot;partialValue&quot;:0.299999999999999988897769753748434595763683319091796875,&quot;disablePartialValue&quot;:&quot;&quot;,&quot;parallax&quot;:&quot;no&quot;}\">\n\t<div class=\"swiper-wrapper\">\n\t\t<div class=\"qodef-e swiper-slide\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-inner-holder\">\n\t\t\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-4.jpg\" data-type=\"image\" data-fslightbox=\"gallery-248\" data-e-disable-page-transition=\u201dtrue\u201d>\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-4.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-4.jpg 1080w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-4-240x300.jpg 240w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-4-819x1024.jpg 819w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-4-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<div class=\"qodef-e swiper-slide\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-inner-holder\">\n\t\t\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-5.jpg\" data-type=\"image\" data-fslightbox=\"gallery-248\" data-e-disable-page-transition=\u201dtrue\u201d>\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-5.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-5.jpg 1080w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-5-240x300.jpg 240w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-5-819x1024.jpg 819w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-5-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" 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https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-10-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<div class=\"qodef-e swiper-slide\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-inner-holder\">\n\t\t\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-2.jpg\" data-type=\"image\" data-fslightbox=\"gallery-248\" data-e-disable-page-transition=\u201dtrue\u201d>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-2.jpg 1080w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-2-240x300.jpg 240w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-2-819x1024.jpg 819w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-2-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<div class=\"qodef-e swiper-slide\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-inner-holder\">\n\t\t\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-6.jpg\" data-type=\"image\" data-fslightbox=\"gallery-248\" data-e-disable-page-transition=\u201dtrue\u201d>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-6.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-6.jpg 1080w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-6-240x300.jpg 240w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-6-819x1024.jpg 819w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-6-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<div class=\"qodef-e swiper-slide\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-inner-holder\">\n\t\t\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-3.jpg\" data-type=\"image\" data-fslightbox=\"gallery-248\" data-e-disable-page-transition=\u201dtrue\u201d>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-3.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-3.jpg 1080w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-3-240x300.jpg 240w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-3-819x1024.jpg 819w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-3-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<div class=\"qodef-e swiper-slide\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-inner-holder\">\n\t\t\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-7.jpg\" data-type=\"image\" data-fslightbox=\"gallery-248\" data-e-disable-page-transition=\u201dtrue\u201d>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-7.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-7.jpg 1080w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-7-240x300.jpg 240w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-7-819x1024.jpg 819w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-7-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<div class=\"qodef-e swiper-slide\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-inner-holder\">\n\t\t\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-1.jpg\" data-type=\"image\" data-fslightbox=\"gallery-248\" data-e-disable-page-transition=\u201dtrue\u201d>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1350\" src=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-1.jpg 1800w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-1-300x225.jpg 300w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-1-1024x768.jpg 1024w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-1-768x576.jpg 768w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-1-1536x1152.jpg 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<div class=\"qodef-e swiper-slide\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-inner-holder\">\n\t\t\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-8.jpg\" data-type=\"image\" data-fslightbox=\"gallery-248\" data-e-disable-page-transition=\u201dtrue\u201d>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-8.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-8.jpg 1080w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-8-240x300.jpg 240w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-8-819x1024.jpg 819w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-8-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n<div class=\"qodef-e swiper-slide\">\n\t<div class=\"qodef-e-inner\">\n\t\t<div class=\"qodef-e-inner-holder\">\n\t\t\t\t\t\t\t<a class=\"qodef-popup-item\" itemprop=\"image\" href=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-9.jpg\" data-type=\"image\" data-fslightbox=\"gallery-248\" data-e-disable-page-transition=\u201dtrue\u201d>\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-9.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-9.jpg 1080w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-9-240x300.jpg 240w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-9-819x1024.jpg 819w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/GarageRaw-Iceplay-9-768x960.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t<\/div>\n\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59baafeb e-flex e-con-boxed e-con e-parent\" data-id=\"59baafeb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-974b29a e-flex e-con-boxed e-con e-child\" data-id=\"974b29a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-258c08f6 elementor-widget elementor-widget-text-editor\" data-id=\"258c08f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The project&#8217;s objectives were clear: to solidify ICEPLAY&#8217;s identity, increase brand recognition, and create a cohesive narrative that could be utilized across all communication platforms. Garage Raw adopted an integrated strategy, combining a solid theoretical foundation with high-level creative execution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c0b5a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d6c0b5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The brand book provided ICEPLAY with a detailed roadmap for brand communication, ensuring consistency and authenticity in every interaction with the audience. The branding video, on the other hand, had an immediate and significant impact, enhancing the brand&#8217;s visibility and creating a strong emotional connection with the target audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b09b89 e-con-full e-flex e-con e-parent\" data-id=\"8b09b89\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4741061 elementor-widget elementor-widget-qi_addons_for_elementor_premium_image_marquee\" data-id=\"4741061\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_premium_image_marquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-image-marquee qodef-layout--vertical\">\n\t<div class=\"qodef-m-content qodef--desktop\" >\n\t\t<div class=\"qodef-m-image-holder\" style=\"opacity: 0; visibility: hidden\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2128\" src=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-scaled.jpg 2560w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-300x249.jpg 300w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-1024x851.jpg 1024w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-768x638.jpg 768w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-1536x1277.jpg 1536w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-2048x1703.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-image qodef-image--original\" style=\"background: url(&quot;https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-scaled.jpg&quot;);width: 2560px;height: 2128px;animation: qode-move-vertical-normal-image-marquee 20s linear infinite\"><\/div>\n\t\t\t<div class=\"qodef-m-image qodef-image--copy\" style=\"background: url(&quot;https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-scaled.jpg&quot;);width: 2560px;height: 2128px;animation: qode-move-vertical-normal-image-marquee 20s linear infinite;animation-name:qode-move-vertical-normal-image-marquee-copy;\"><\/div>\n\t\t\t<\/div>\n\t<div class=\"qodef-m-content qodef--mobile\" >\n\t\t<div class=\"qodef-m-image-holder\" style=\"opacity: 0; visibility: hidden\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2128\" src=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-scaled.jpg 2560w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-300x249.jpg 300w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-1024x851.jpg 1024w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-768x638.jpg 768w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-1536x1277.jpg 1536w, https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-2048x1703.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t<\/div>\n\t\t\t\t\t<div class=\"qodef-m-image qodef-image--original\" style=\"background: url(&quot;https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-scaled.jpg&quot;);width: 1280px;height: 1064px;animation: qode-move-vertical-normal-image-marquee 20s linear infinite\"><\/div>\n\t\t\t<div class=\"qodef-m-image qodef-image--copy\" style=\"background: url(&quot;https:\/\/www.garageraw.com\/wp-content\/uploads\/2024\/06\/Garageraw_Brandbook_Iceplay-scaled.jpg&quot;);width: 1280px;height: 1064px;animation: qode-move-vertical-normal-image-marquee 20s linear infinite;animation-name:qode-move-vertical-normal-image-marquee-copy;\"><\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8150a6 e-con-full e-flex e-con e-parent\" data-id=\"a8150a6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-796beae e-flex e-con-boxed e-con e-child\" data-id=\"796beae\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8df32cb e-con-full e-flex e-con e-child\" data-id=\"8df32cb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e0f46 elementor-widget elementor-widget-qi_addons_for_elementor_premium_social_links\" data-id=\"c0e0f46\" data-element_type=\"widget\" data-widget_type=\"qi_addons_for_elementor_premium_social_links.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-qi-social-links qodef-layout--textual qodef-direction--vertical qodef-has-label qodef-alignment--left\">\n\t<div class=\"qodef-m-content\">\n\t\t\t\t\t<span class=\"qode-e-label\">DIGITAL BRANDING<\/span>\n\t\t\t\t\t\t\t<div class=\"qodef-m-items-holder\">\n\t\t\t\t\t\t\t\t\t<a href=\"\" target=\"_self\">\n\t\t\t\t\t\t<span class=\"qodef-m-social-item\">\n\t\t\t\t\t\t\tCompany profile\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5efd562 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5efd562\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For Ice Play we created a company profile which also includes an in-depth analysis of the brand guidelines. The document first produced a general overview of the brand and an analysis of the positioning and style of the collections. Secondly, it defined the guidelines in terms of color palette, typography and use of the logo at 360 degrees, both with regards to sales, packaging and merch, and with respect to all aspects of digital communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-649481a e-con-full e-flex e-con e-parent\" data-id=\"649481a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18a759c e-con-full e-flex e-con e-parent\" data-id=\"18a759c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b938804 e-grid e-con-full e-con e-child\" data-id=\"b938804\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ea30329 e-con-full e-flex e-con e-child\" data-id=\"ea30329\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe0b4d elementor-widget elementor-widget-heading\" data-id=\"3fe0b4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PROJECT MANAGER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf05c43 elementor-widget elementor-widget-heading\" data-id=\"cf05c43\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Giulia Rossi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ad8a8a e-con-full e-flex e-con e-child\" data-id=\"6ad8a8a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b68afd6 elementor-widget elementor-widget-heading\" data-id=\"b68afd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ART director<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95ceb09 elementor-widget elementor-widget-heading\" data-id=\"95ceb09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alessandro Spada,\n<br>Sara Dresti<br><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94073b6 e-con-full e-flex e-con e-child\" data-id=\"94073b6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81118f0 elementor-widget elementor-widget-heading\" data-id=\"81118f0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VISUAL  DESIGNER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91a75d0 elementor-widget elementor-widget-heading\" data-id=\"91a75d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sara Dresti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8faff38 e-con-full e-flex e-con e-child\" data-id=\"8faff38\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-301a3ba elementor-widget elementor-widget-heading\" data-id=\"301a3ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GRAPHIC DESIGNER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04151b7 elementor-widget elementor-widget-heading\" data-id=\"04151b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Francesca Malossi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f96dcbd e-con-full e-flex e-con e-child\" data-id=\"f96dcbd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7349e elementor-widget elementor-widget-heading\" data-id=\"9a7349e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">COPYWRITER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b247a elementor-widget elementor-widget-heading\" data-id=\"b2b247a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Andrea Siviero<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84b88ec e-con-full e-flex e-con e-child\" data-id=\"84b88ec\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-828030b elementor-widget elementor-widget-heading\" data-id=\"828030b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PHOTO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8580e5b elementor-widget elementor-widget-heading\" data-id=\"8580e5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Andrea Olivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fab50bf e-con-full e-flex e-con e-child\" data-id=\"fab50bf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c367ff7 elementor-widget elementor-widget-heading\" data-id=\"c367ff7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VIDEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b60f2e elementor-widget elementor-widget-heading\" data-id=\"4b60f2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Regia: Eva Lacroix,<br>\nOperatore: Mirco Passero<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e54400d e-con-full e-flex e-con e-child\" data-id=\"e54400d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4147f3d elementor-widget elementor-widget-heading\" data-id=\"4147f3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PHOTO EDITOR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6528858 elementor-widget elementor-widget-heading\" data-id=\"6528858\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chiara Francesca Rizzuti\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c21e149 e-con-full e-flex e-con e-parent\" data-id=\"c21e149\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae56155 elementor-grid-2 elementor-grid-mobile-1 elementor-grid-tablet-1 elementor-grid-tablet_extra-1 elementor-widget elementor-widget-loop-grid\" data-id=\"ae56155\" data-element_type=\"widget\" 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