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Bertani is a historic Italian winery founded in 1857 at the heart of Valpolicella, in the Province of Verona. Celebrated around the world for the unmistakable character of its wines, Bertani respects tradition and the local terroir without ever losing sight of research and innovation.
Since January 2025, we have worked on the brand’s content strategy and the creation of graphic, photographic, and video content that represents Bertani, its wines, the local terroir, and events dedicated to its most famous vintages of Amarone della Valpolicella Bertani.
We manage the brand’s Instagram and Facebook profiles, curate Meta Advertising strategies, and help to consolidate their brand positioning both on- and offline.
Bertani asked us to renew their content strategy, highlighting the brand’s heritage as well as their iconic wines, reaching various audiences: from collectors and wine experts to a younger audience who may not yet know of the brand.
We implemented a strategy based on the content from our campaign, developing a creative concept built around the tilted label found on the Amarone della Valpolicella Bertani bottle.
“EXPERIENCE A NEW ANGLE”
The tilted label on the Amarone della Valpolicella Bertani bottle acted as our starting point when creating the “Experience a New Angle” campaign. It represents a gesture, a declaration of intent, a new perspective that breaks the mould and brings movement to something that is traditionally static.
Through a multi-subject campaign, we invited people to view the world through this same perspective that has long identified Bertani as a timeless yet contemporary brand.
In September 2025, we launched Bertani ON across their socials, translating the brand’s creative concept into a content strategy that dived deep into three special vintages of Amarone della Valpolicella.
