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Founded in 1935, Santa Margherita is a historic winery that has become a symbol of the fusion between tradition and modernity. With iconic products such as Pinot Grigio and Prosecco Superiore, the winery has achieved significant international success. At the heart of the brand’s identity is the desire to showcase wine as a central element of social gatherings, symbolizing lightness, inclusivity, and sharing.
For Santa Margherita, we handle content creation to produce original output aligned with the brand’s prestige. The photographic, video, and graphic content populates a communication strategy that encompasses Instagram and Facebook profiles, for which we also manage community management.
To support organic communication for Santa Margherita, we implement targeted advertising strategies to amplify the dissemination of communication pillars and we handle the coverage of live events.
For Santa Margherita, we have created a digital brand book designed not only for social media but for the entire digital ecosystem. The document, in line with the company’s brand guidelines, identifies the main guidelines in terms of colors and typography, proposes recognizable storytelling models suitable for Santa Margherita’s narrative needs, and, respecting the work done in previous years, aims to make the brand’s communication more contemporary and stimulating.
We have developed an editorial strategy that, through the use of different languages and the modulation of a tone of voice that ranges from friendly to evocative, aims to increase brand awareness and consolidate a fresh and dynamic image of the company.
Thanks to the development and creation of content capable of integrating current trends with the brand’s editorial line, we are making Santa Margherita increasingly appealing to the millennial/genz target.”
