EN / IT
Built in the 13th century as a noble residence surrounded by the Tuscan countryside, today Villa La Massa is a luxury hotel that blends Renaissance culture with an authentic countryside setting.
Since 2022, Garage Raw has been managing the brand’s social communication, following a strategy in which both the tone of voice and content production convey the story of an exclusive place, a symbol for the timeless Italian style.
Alongside social media management, the digital advertising work is carried out by a team of specialists who develop the most effective strategies, which ensure results without compromising the quality of communication.
In recent years, the digital image of Villa La Massa has been strengthened, while the brand awareness has been increased thanks to a contemporary and inclusive language that reached a wide and diversified audience.
The value of the project is reflected not only in the numerical goals achieved but also in the enhanced perception of the brand – the result of a well-balanced synergy. This includes everything from the overall strategy that supports the entire communication plan to the targeted campaigns, complemented by editorial-style photo and video content.