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Azimut Benetti is the world’s largest privately owned group in the nautical sector, operating six shipyards and producing over 40 models. As the global leader in megayacht production, Azimut Benetti embodies the myth, technology, and allure of international yacht design.
Garage Raw developed a comprehensive communication strategy for Azimut Benetti, starting with an in-depth analysis of the brand, and culminating in the creation and implementation of a cohesive online and offline brand identity.
This identity was designed to transcend the static communication of luxury, aiming for an active repositioning of the brand. Our work focused in particular on social media management and content creation, culminating in live coverage of events in Barcelona and Portofino.
The objectives were clear: to strengthen Azimut Benetti’s digital presence, engage a new generation of boating enthusiasts, and enhance the brand’s key events. Through immersive live coverage of the events in Barcelona and Portofino, we succeeded in conveying the emotion and exclusivity of the events, bringing viewers directly to the heart of the action.
The adopted strategy led to a significant increase in social media engagement and greater brand visibility, consolidating Azimut Benetti’s position as a leader in the megayacht sector.