EN / IT
Intimissimi Uomo is one of the most prominent brands in the contemporary underwear landscape. We developed a communication project focused on their iconic Muscle Fit T-shirt. Crafted from 100% cotton, this garment offers exceptional comfort and versatility, making it perfect as both an underlayer and a standalone piece thanks to its timeless simplicity.
For Intimissimi Uomo, we’ve crafted a narrative around the Muscle Fit T-shirt, starting with a comprehensive communication concept that spans various formats. The content was designed to maximize the potential of Instagram and TikTok, while also being suitable for out-of-home advertising.
Based on the idea that this garment is indispensable, we’ve explored the concept of inseparability and the notion that it’s so much a part of us that its absence is noticeable. We’ve developed creative ideas that offer a unique perspective on this thought.
At the heart of this project is the initial concept of ‘the T-shirt that leaves its mark,’ which we’ve conveyed through highly memorable outputs. These have even extended beyond social media, becoming part of an offline campaign.
This was a multifaceted and interconnected project, translated not only through photos and videos that showcase the product and the experience it promises, but also through graphic content that contributes to a self-deprecating storytelling style.