EN / IT
McCain, a global leader in frozen potato products, operates in 160 countries with 47 facilities and 20,000 employees. With a presence in Italy for over 40 years in the Food Service channel and since 2002 in Retail, McCain is renowned for its taste, high quality, and innovation, bringing joy and togetherness to tables worldwide.
For McCain, we handle the definition of Social Media and Advertising communication strategies, as well as the creation of photographic, video, and graphic content that reflects the brand’s essence and philosophy.
Innovation and creativity, taste and crunchiness, irony and lightness, goodness and delight.
McCain: where the first bite is always good. And the last too. The goal was to increase brand awareness in Italy and Spain through effective social media communication that could inspire, entertain, engage, and strengthen the brand reputation with an innovative, fresh, and contemporary approach. The concept “Always by Your Side: switch to the crispy side of dinner” guided the development of our editorial strategy: through the creation of creative content characterized by an ironic, fresh, and contemporary tone of voice, McCain fries were presented as a constant and versatile element, capable of adding taste and conviviality to every occasion.
Thanks to a strategic and creative approach, supported by specific know-how in media, creative, and digital advertising, we have observed a significant increase in brand awareness in the target markets. The community’s engagement rate on social media has grown, fostering greater interaction and connection with the brand. Moreover, CSR content has contributed to maintaining and strengthening McCain’s reputation, triggering mechanisms of identification and sharing within the community.