EN / IT
Founded in 2015 by siblings Benedetta and Luca Fullin, Local is now a restaurant led by Chef Salvatore Sodano, who reinvents Venetian cuisine, fusing it with the flavors of his native Campania and the international experiences of London and Los Angeles. Featured in the Michelin Guide, Local boasts interiors crafted by local artisans and offers dishes born from the union of research, creativity, and local ingredients.
For Local, we initially focused on Instagram and Facebook, populating these channels with content created specifically to showcase the dishes and service. When the chef changed, we worked on a new social media brand identity and created dedicated graphic content.
Subsequently, we developed a narrative that went beyond simply presenting the dishes. We delved deeper into the local area, exploring both the raw materials and the chef himself, his origins, and his influences. In the initial phase, targeted advertising significantly amplified the restaurant’s digital visibility.
The overall strategy has enhanced the restaurant’s positioning on social media and against industry competitors.
Local’s brand awareness has also grown, especially after receiving a Michelin star, necessitating communication that maintained high quality standards.