Before being a luxury hotel, Rosewood is a lifestyle, a peaceful retreat nestled among the olive groves of the Val d’Orcia hills. The resort includes a historic village housing suites, two restaurants, a spa, and a communal pool, complemented by numerous villas offering utmost privacy. In 2022, it was named the best hotel in the world by Travel + Leisure, and the Campo del Drago restaurant was awarded a Michelin Star.
For Rosewood, we handled content creation to tell the story of the Castiglion del Bosco property through photos and videos. We developed a communication plan that integrated the content into the social media and advertising strategy for Instagram and Facebook profiles.
With Rosewood, we focused on maximizing communication of the property’s uniqueness and the quality of its services, conveying the idea that such a place is particularly appealing not only for the luxury experience it offers but also for the serenity and tranquility it promises to the guest.
Here, one can still find slowness, be amazed by the sight of an endemic species, walk through narrow streets, and vast fields of vines that alternate with olive trees and wheat fields. Rosewood enchants, hypnotizes, fascinates.”