EN / IT
A symbol of elegance and refined hospitality, The St. Regis Florence is hosted in a historic landmark set along the banks of the Arno. A unique venue offering privileged views of Ponte Vecchio and the Tuscan hills, where the grandeur of Renaissance heritage meets contemporary luxury, welcoming travelers from around the world.
Our journey alongside The St. Regis Florence began with a brand campaign for the opening of Café Ginori, created in partnership with Ginori 1735, before evolving into an ongoing art direction and content production partnership focused on the hotel and its heritage.
The storytelling focuses on consolidating brand values, visually translating the concept of “The House of Celebration,” shared by all St. Regis properties worldwide.
The photo and video content focuses on the unique experience of a five-star stay in Florence: the magnificence of the decor, the impeccable butler service, and the F&B offerings come to life through art direction that is fresh, light, and elegantly ironic.
Our content powers a dynamic, engaging social storytelling. Managed by the client’s internal team, it effectively engages the target audience to drive top- and mid-funnel goals.