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With the opening of its 9,000th property, the Marriott Group introduces The St. Regis brand to Florida, a destination where timeless luxury meets the natural beauty of oceanfront sunsets.
Garage Raw supported this new venture by crafting a tailored communication strategy and defining a tone of voice that captures the elegance and uniqueness of the brand.
The first phase of content creation focused on the production of images and videos with a strong editorial sensibility, designed to evoke a sense of wonder and desire for an experience that is both authentic and refined.
Social media management draws on Garage Raw’s expertise with other St. Regis locations, applying a tested, efficient approach that enhances the consistency and impact of the visual storytelling.
The brand’s social media feed was shaped from the earliest months by a distinctive artistic direction – both original and unconventional – that established a unique visual identity and reinforced the brand’s aesthetic.
