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Since 1967, Cantina Puiatti has been a leading player in the wine industry, demonstrating a keen ability to anticipate evolving consumer tastes and communication trends. The winery’s distinctive pop aesthetic, evident in its labels and packaging, complements a deep respect for tradition and a commitment to showcasing the unique characteristics of its terroir.
For Cantina Puiatti, we are responsible for creating editorial content (photos, videos, graphics), developing communication and advertising strategies, managing social media profiles and their communities.
In parallel, we are also responsible for live event coverage and offer consulting services for various projects and collaborations, such as with Fondazione Sozzani, Very Simple: Kitchen, ITS Arcademy Trieste, and various designers.
The primary objective was to enhance Cantina Puiatti’s brand awareness, making it increasingly appealing to the 30-40 year old target demographic and, in general, to individuals passionate about design, fashion, travel, and art.
Secondly, we worked on consolidating the brand’s values to make the project’s identity more impactful and recognizable. Furthermore, we focused on the role of innovation, placing the wines within a broader discourse that connects Cantina Puiatti’s vision to its mission.