EN / IT
Donnafugata is a Sicilian winery that has been owned by the Rallo family for over 160 years, during which time it has become a symbol of Italian excellence worldwide. This historic winery is a champion of diversity and knowledge, respecting the land and promoting art through sustainable production processes, the valorization of volcanic territories, and collaborations with artists.
For Donnafugata, we are responsible for defining communication strategies and creating photographic, video, and graphic content related to their products, the territory, the people of the company, and their signature labels.
We manage their Instagram and Facebook profiles, handle event coverage both strategically and operationally, and offer consulting services for the communication of special projects.
Our primary social media objective was to develop a recognizable and engaging communication style, essential for a multifaceted and dynamic entity like Donnafugata.
Secondly, through an editorial strategy designed to achieve short-, medium-, and long-term results, we focus on enhancing the key communication pillars, both in terms of storytelling about the products and in terms of the world of Donnafugata that lies behind them